Chad Kroeger once sang “I never made it as a wise man” but after hearing him explain this clever trick he’d use to move the band forward with radio stations, we’d say that is entirely incorrect.

In a recent appearance on Barstool’s Bussin’ With the Boys, Kroeger revealed how he would combine wit, a little arts and crafts, and a fax machine to make radio stations think other stations had new Nickelback music in higher rotation in a way to secure adds.