Saskatchewan’s capital city, Regina, recently leaned into jokes frequently made about their city by renaming their tourism bureau from “Tourism Regina” to “Experience Regina.”

The name change embraces a song that gained virality after being featured on The Tonight Show. However, some folks seem to think it’s all gone a little too far with slogans like “Show us Your Regina” and “The City that Rhymes With Fun.”

Officials have since apologized and acknowledged they may have leaned in a little too far.

Source: CBC