When it comes to motivational speeches before fights, this might be the new high-water mark.

Over the weekend, Aspen Ladd was taking on Yana Kunitskaya in a bantamweight UFC fight when, after two rounds, Ladd’s coach Jim West not satisfied with her performance and lit a fire under her ass like nothing we’ve ever seen before! His main point? Just keep punching!

“You stay inside, you stay in that phonebook, and you fuckin’ punch the fuck outta her hittin’ her face. She’s not gonna like it! Every time you hit her she goes backwards. Punch her and don’t stop fucking punching her, okay?! You HAVE to pick it up.”

Seems simple enough, right? Well, spoiler alert: IT WORKED.