DeMarcus Lawrence of the Dallas Cowboys has gone viral for straight-up rejecting a young kid who asked for his autograph.

The kid was decked out in New York Giants gear, including a Saquon Barkley jersey, and approached Lawrence.

DeMarcus kept walking past the kid, hardly even acknowledging him and said, “Get the right jersey, son!”

After the video started making the rounds, DeMarcus said he’s NOT sorry for it!

He said kids need to get used to being told no, and “He’ll be okay.”

We guess we can understand that but just look at the poor kids face!