Safe to say Ryan Reynolds does not take himself too seriously, even when it comes to his own company, Aviation Gin!

In the ad, Reynolds shows just how far he would go for his company including blowing the glass himself for Aviation’s special edition bottles!

He looks incredibly passionate and emotional over it all but the real hilarious kicker is when Andy King from the Fyre Festival documentary shows up and says “this guy gets it.”

A subtle, but incredible joke for a not-so-subtle, incredible guy!

Source: UpRoxx