As Levi Strauss is going public again, CEO and president Chip Bergh has some tips on how to care for your jeans!
Back in 2014, Bergh grossed some people out by admitting he had never washed the pair of jeans he was wearing and now, in 2019, those very same 10-year-old jeans have still never been washed!
Bergh says true denim aficionados know better than to wash their jeans and also you should not put them in the freezer!
So Hot Wings has been doing it right all these years, look at him go!
Source: CNN Business
