Will Ferrell has once again lent his celebrity to Old Milwaukee for what may have been one of the least viewed Super Bowl commercials this year. The ad, which features no dialogue and one long PDA, only aired in Sherman, Texas, Ardmore, Oklahoma, and Glendive, Montana. Why they choose to only air the commercials in small markets, as they did last year, is not known. We can only assume that they know the ads will generate enough buzz to go viral online, saving them a ton of money on advertising.
Whatever the reason, it works. The ad currently has about 1.5 million views on YouTube. Check out the awkwardly funny video below!