Have you ever wanted to be completely waterproof?  Probably not, but there are most likely things in your life that would benefit from being waterproof.  For instance, your roof.  How great would it be if water and snow just repelled off your roof?  You'd never have to worry about a leak, snow building up, ice damming, etc.  What about your driveway?  Wouldn't it be great to never shovel snow again?  It would be pretty sweet if your car was waterproof too.  Driving in the rain wouldn't be an issue.  This may soon be a reality with the product Ultra Ever Dry.

It seems like a pretty simple concept.  You apply it to stuff and water/dirt/mud just won't stick to it.  This is the future.  Science!