As someone who has never really been into sports, I always thought cheerleaders got a significant amount of attention. That's why it surprises me that people are surprised that cheerleaders dance seductively.
University of Oregon board members have stated that the cheerleaders routines are getting a little too dirty and the songs they dance to are getting too explicit. I'm not sure what they expect them to do considering what is normal these days. Perhaps long skirts and square dancing?
It's up to you whether you agree with the board or not, but at least everyone agrees that cheerleading isn't a sport.